Communications Overview
This page is dedicated to making sure everyone's on the same page when it comes to branding, our school website, social media, and everything in between. I want you all to know how excited I am about my job, working alongside each of you and trying my best to promote and communicate both internally and externally the incredible place that SBA is to all of us!
Leah Bennett | Director of Communications
423.892.2319 ext. 2245 | 731.819.1235 (cell)
lbennett@silverdaleba.org or communications@silverdaleba.org
Here's a quick idea of what the Director of Communications oversees:
BRANDING: Making sure our brand is constant, consistent and of the highest quality. This includes use of the appropriate primary and secondary logos and materials for the particular job, keeping our Hunter Green and Vegas Gold colors consistent, and ensuring accuracy in all written and visual media concerning the Academy.
WEBSITE: Monitoring, updating and upkeep of the official school website (www.silverdaleba.org) is the responsibility of myself and Chris Neighbors in the Advancement Office. The school website is our tool to reach the world outside of the Academy - prospective families, etc. The Parents/Teachers/Students/Alumni Dashboards that you see listed in the footer of our website are what we use for communication to those specific groups.
SOCIAL MEDIA: Content creation and monitoring of our social media sites is a full-time job in and of itself! I manage our Facebook page, Twitter account (@SilverdaleBA), and our Instagram account. I encourage both you and our parents and students to interact with these accounts and to share SBA content to help promote through these channels.
ASSEMBLY, PROGRAM, AND EVENT PRODUCTION (Production Manager): If you need sound, lights, or video projection (for presentations) at your SBA-sponsored gathering, Shaun is the guy to talk to. He oversees the production side of weekly chapels for all schools, Senior Talks, parent meetings, and evening and extra-curricular programs like our Christmas productions, dramas, and contracted performances, just to name a few. Please submit details for your upcoming event at least one week prior and use the Audio/Visual Form (also found in the navigation to the left).
AUDIO, VIDEO, PHOTOGRAPHY, AND GRAPHIC DESIGN (Curtis Jolley - Graphic Designer): As it relates to all of the above, I am responsible for producing audio and video projects for special events and promotions. I also am in charge of managing all of our graphics projects for print and web use for marketing the school. This includes t-shirt design, posters, banners, and specialty/promotional products. Please come see me if you have a project involving our brand or anything directly related to the visual representation of Silverdale Baptist Academy in any manner, big or small.
SCHOOL-WIDE PARENT COMMUNICATIONS: When the need arises, the Advancement Office handles school-wide communications through FACTS SIS, either in the form of email or a Parent Alert phone message, which is prompted by the administration and most often comes directly from Mrs. Hansard.